Below is a list of quick SEO and marketing tips compiled to save you time in reading all this website (although you really should). Apply these tips to your shopping cart site and your rankings will increase along with your sales more than likely.

1. An affective way to build instant inbound links is to activate Ashop's link exchange program. This means that you will link out to 5 Ashop Commerce stores from your site and a different 5 stores will link back to you. Click here to view the tutorial on setting up the link exchange program.

2. Add a page of content a day to your site.

3. Minimise the amount of images on your site, make it fast to view each page

4. Make your content count, clearly, using lots of spacing, fully describe your products and your company (include your keywords in this copy to about 5% per page) DO NOT COPY CONTENT FROM ANY OTHER WEBSITE! You will only rank lower than them.

5. Use a few brand names and logo's in your site e.g. If you accept PayPal, then use their logo, it looks a little more corporate.

6. Link to external sites, but only if those sites are relevant to your content and are well regarded and ranked by Google. If you link to a bad site you will hurt your rankings.

7. Don't overdo your SEO. Placing too many words in bold, too many links on keywords and too many titles can look obvious to search engines as a poor attempt of SEO.

8. Build a good internal hierarchy link structure. For example with your categories, Electronics > Computers > Laptops > Name of Laptop. Or with links on keywords, link them only to relevant internal pages. E.g. A page talking about laptop computers can link on the word "laptop" to the laptop subcategory.

9. It's very important not to sell links on your website. Search engines understand the structure of a paid link on a website and the text which you have to sell the space. You can use Google Adsense but DO NOT place any other paid links on your site, even from a adspace company.

10. Try not to change the names of pages or products, these names generate page URL's. Ashop Commerce automatically redirect old URL's to New URL's if a page name is changed. If you do this too often it can hurt your rankings. Be sure to upload a new Google sitemap if you change page names.

11. Make sure you have a stand alone domain name, using a subdomain can seem cheap unless it is a subdomain of your own site.

12. Use your statistics to find out what keywords people are using to find you, then target them more.

13. Stay away from tacky gimics, you can do fancy graphics etc but only if it truly helps you with branding or achieves a useful objective.

14. Do mail outs to existing customers for special offers etc.

15. Stay in tune with your competitors, always stay ahead with new ideas

16. Give your customers useful info on your industry, e.g. If you sell PlayStations, keep your customers informed of new release dates, upgrades, accessories new to the market and general knowledge base news on evolving electronics in the market. It will draw customers back and make them stay in your site longer.

17. Network. Tell all your friends and family to forward on the address of your site, offer them something for their troubles.

18. Keep checking on your link submissions, see if they are still actively linking to you.

19. Don't just URL forward your Domain name to your store, make sure it is properly delegated using nameserver addresses, otherwise the search engines will never index the pages in your store. If you have more than one domain name for your store, redirect those domain names to your main one. This will prevent Google indexing the same site on multiple domains causing duplicate content.

20. In "Store Settings" in your admin panel Change your site title to include your main search term. E.g. Australian wrist watches. This repeats it's self on every page for the search engines to pick up on. It is seen as very relevant.

21. Use the "brands box" as one of your boxes in the side column of your storefront. This will allow you to place the brand names you are selling as major keywords in your store.

22. Put yourself in your potential customers shoes when searching on the web. Create phrases to use repetitively in your category names and product titles. E.g. If you sell watches, category names might be 'the name' and then repeat 'wrist watches' each time for a new category, Search engines pick up on the word usage in your store and see this as very relevant to what you sell. 16% seems to be the optimum count for your main keywords in each page.

Print this page and pin it on the wall in front of you as a reminder of daily tasks.