1. An affective way to build instant inbound links is to activate Ashop's link exchange program. This means that you will link out to 5 Ashop Commerce stores from your site and a different 5 stores will link back to you. Click here to view the tutorial on setting up the link exchange program.

2. Add a page of content a day to your site.

3. Minimise the amount of images on your site, make it fast to view each page

4. Make your content count, clearly, using lots of spacing, fully describe your products and your company (include your keywords in this copy) DO NOT COPY CONTENT FROM ANY OTHER WEBSITE!

5. Use a few brand names and logo's in your site e.g. If you accept PayPal, then use their logo, it looks a little more corporate.

6. Make sure you have a stand alone domain name, using a subdomain can seem cheap unless it is a subdomain of your own site.

7. Use your statistics to find out what keywords people are using to find you, then target them more.

8. Stay away from tacky gimics, you can do fancy graphics etc but only if it truly helps you with branding or achieves a useful objective.

9. Do mail outs to existing customers for special offers etc.

10. Stay in tune with your competitors, always stay ahead with new ideas

11. Give your customers useful info on your industry, e.g. If you sell PlayStations, keep your customers informed of new release dates, upgrades, accessories new to the market and general knowledge base news on evolving electronics in the market. It will draw customers back and make them stay in your site longer.

12. Network. Tell all your friends and family to forward on the address of your site, offer them something for their troubles.

13. Keep checking on your submissions, see if they are still actively linking to you.

14. Don't just URL forward your Domain name to your store, make sure it is properly delegated using nameserver addresses, otherwise the search engines will never index the pages in your store. If you have more than one domain name for your store, redirect those domain names to your main one. This will prevent Google indexing the same site on multiple domains causing duplicate content.

15. In "Store Settings" in your admin panel Change your site title to include your main search term. E.g. Australian wrist watches. This repeats it's self on every page for the search engines to pick up on. It is seen as very relevant.

16. Use the "brands box" as one of your boxes in the side column of your storefront. This will allow you to place the brand names you are selling as major keywords in your store.

17. Put yourself in your potential customers shoes when searching on the web. Create phrases to use repetitively in your category names and product titles. E.g. If you sell watches, category names might be 'the name' and then repeat 'wrist watches' each time for a new category, Search engines pick up on the word usage in your store and see this as very relevant to what you sell. 16% seems to be the optimum count for your main keywords in each page.

Print this page and pin it on the wall in front of you as a reminder of daily tasks.