Design for professionalism

When was the last time you were impressed and happily bought from a poorly designed site? Was it because the product was so perfect for you that there was almost no choice? Did you go back and purchase again? A good design can honestly be a huge influence in creating trust, professionalism, branding and repeat sales.
Make sure your design speaks out to your customers about who you are, what you do, how large your company represents.

Post Contact Information on Every Page

Make sure your customers can contact you; Customer service plays the largest role in converting sales now and in the future.

Limit your site to one Font

Maintain consistency through your site. Use only one type of font for all your categories and main text. Only go outside of this for special design techniques. Ashop Commerce has web safe fonts such as Ariel and Verdana which are quite common and often look good. You'll convert more sales in an uncluttered, consistent shop.

Fix those broken links

Broken links only cause frustration to your site visitors. It is unprofessional and says you are not maintaining the site. Here is a tool to check your site for broken links.

Your homepage should be only a click away

If you lead your customer too deep within your site offering more and more detail or special deals, make sure they can find their way back to the home page with one, easy to find click. Best to use your header logo as a hyperlink for this.

Freshen up your site daily

Update your site frequently! Give your customers another reason to return to your site and spend more time browsing with useful information to read about. Be the sole source of information in your industry for all products, tips and breaking news. Updating information and including new pages also provides search engines with a reason to spider your site more frequently. Most search engine marketers and specialists agree: adding one page of content per day (an article, a product feature) will significantly help your long-term traffic.

Limit Pop-up Windows

Only use pop up notices if your customer requests them or is vital for them to know about. They are simply annoying!

Fast Loading Sites Convert the Most Sales

Online consumers and search engines love fast loading, easy to browse sites. Limit the use of large graphics to navigate your site.